South African Breweries (SAB), a subsidiary of AB InBev, is inviting high-energy, ambitious graduates to apply for the 2026 Sales & Marketing Learnership. This specific intake is based in Kimberley and is focused on driving brand equity and sales volume within the Tavern Class of Trade.
If you are a “bold dreamer” with a passion for customer development and market-driven results, this learnership provides the resources and mentorship to unleash your full potential within the FMCG (Fast-Moving Consumer Goods) sector.
Quick Intake Overview
- Company: South African Breweries (SAB)
- Location: Kimberley ONLY (Central Region)
- Reference ID: 30079547
- Duration: 12 Months (Typically)
- Closing Date: Ongoing / Trending (Apply ASAP)
- Minimum Education: Diploma or Degree
🚀 Student Desk Expert Insight: Mastering the AMPPS Framework
In the SAB sales environment, your success is measured by a specific retail strategy called AMPPS. Learning this is the core of the learnership.
- Availability: You are responsible for ensuring that a tavern never runs out of key brands. This involves “forward planning”—predicting how much stock a tavern will need for a busy weekend before it happens.
- The “Tavern” Class of Trade: This isn’t a desk job. You will be “in-trade,” building relationships with tavern owners. You’ll need to understand their unique business challenges and help them manage stock rotation and refrigeration assets.
- Driver Competency: SAB takes road safety seriously. Having a Code 8 license is only the first step; you will be required to pass an internal SAB Drivers’ Assessment to prove you can safely navigate the Kimberley local area in a company vehicle.
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Key Responsibilities
- Customer Development: Manage weekly calls to outlets to build partnerships and ensure they buy directly from SAB.
- ITEG Execution: Implement “In Trade Execution Guidelines” regarding how products are displayed and priced.
- Asset Management: Audit and manage SAB fridges and signage within outlets.
- Commercial Aptitude: Use pricing, product mix, and merchandising to make commercially astute decisions that drive volume growth.
Minimum Requirements
To be considered for the Kimberley intake, you must meet the following:
- Education: A completed Diploma or Degree (Marketing, Business, or related fields are advantageous).
- Licensing: A valid, unendorsed Code 8 driver’s license.
- Geography: Must have local area knowledge of Kimberley.
- Tech Skills: Basic computer literacy (MS Office).
- Flexibility: Willingness to work weekends and public holidays to meet tavern industry demands.
Skills and Competencies
SAB is looking for candidates who demonstrate:
- Customer Focus: The ability to build authentic relationships across diverse groups.
- Resilience: Managing extraordinary and flexible working hours.
- Accountability: Taking personal and professional responsibility for sales targets.
- Analytical Thinking: Identifying issues and resolving problems “in the moment” at an outlet.
How to Apply (Kimberley Intake)
Applications are handled through the AB InBev / SAB Global Careers Portal.
- Online Application
- Search Reference: Look for Job Requisition ID: 30079547.
- Complete the Profile: Ensure your CV clearly states your location (Kimberley) and your driver’s license status.
- Assessment: Be prepared for a driver’s assessment and a competency-based interview if you are shortlisted.
Employment Equity: SAB is an equal opportunity employer. All appointments will be made in line with the SAB Employment Equity Plan.
Conclusion
The Sales & Marketing Learnership 2026 is more than just an entry-level opportunity—it is a stepping stone into a long-term career in sales, marketing, and business development. With hands-on experience, exposure to real customers, and the chance to build strong commercial skills, this programme prepares you for success in a competitive industry.
If you are driven, adaptable, and ready to grow, this learnership gives you the platform to turn your potential into real career progress.
